Fortællinger fra min karriere: Pernilla Rönnberg

Founder and director of Estelle and Thild Pernilla Rönnberg’s biggest inspiration are her two beautiful daughters Estelle and Mathilde. With them and future generations in mind the idea of a sustainable and organic business began and with the birth of Estelle and Thild in 2009 her dream came true.

Q

What is your education?

A

I have an MBA from Stockholm School of Economics and study advertising in Stockholm and New York.

Q

Why did you choose to become an entrepreneur?

A

I wanted to use my business skills to create the skin care that I thought was missing. I was determined to develop the next generation of skin care with high tech ingredients and the very best organic raw materials.

Q

How did you come up with the idea for Estelle and Thild?

A

My children gave me the inspiration for a sustainable business.  When I was working as CEO of a skin care company I realized that there was a lack of organic products with innovative efficient formulas.

Q

Why the name; Estelle and Thild?

A

It is named it after my daughters, Estelle and Mathilde. Estelle & Thild is my legacy to them and to future generations.

Q

What does a typical day look like for you?

A

I start the day by leaving the children in school and then I head to our office at Artillerigatan in Stockholm. My colleagues and I are going through the week’s work and sometimes I also have a breakfast meeting with a journalist or customer.

Then I deal with e-mails and then it’s time for a late lunch, usually in the office. The afternoon is devoted to product development and other exciting projects. At six o’clock I usually stop working and go home to the family. It happens that I work for a while a little later in the evening where I go through the mail and plan the next day.

Q

How do you balance the difference between work and your private life?

A

Sometimes its hard, but I spend the evenings at home focusing on my children, which give me some distance to the daily business.

Q

How is your role in Estelle and Thild?

A

The fun part is to participate in exciting projects such as product development and to meet a lot of interesting people in the business. But there is also another side that comes with the total responsibility of a company – to find solutions for challenges that occur. In the end you are alone as a CEO.

Q

What is the best and worst about being an entrepreneur?

A

The best is to create and build a company and the freedom of manage it on your own. The worst thing is that you are never really free from work, it’s a lifestyle and you need to be able to balance it.

Q

Do you ever feel that you have given up on something by choosing to be and entrepreneur? If yes; what?

A

Yes, I wish I had some more free time for my self and for my lovely friends. I either work or are with my children and family. My social life is very much at work.

Q

Is there anything you wish you had known before you became an entrepreneur?

A

No, not really. If I knew how much hard work it takes, I would probably have chosen not to start a company since my children are so young.

Q

Do you ever doubt your self and if so, what do you do to reduce and eliminate those doubts?

A

I believe in my self and listen to my gut feeling. When I feel doubt it is usually when I am low on energy.  Then I try to recharge, focus on the big picture and just keep moving.

Q

What has been the biggest challenge so far?

A

There has been many challenges a long the way. I cannot say that there is one that was bigger than another.

Q

What has been your biggest success so far?

A

To become a market leader in Sweden for organic skin care and I am also excited about the launch at Sephora in France.

Q

Where do you see Estelle and Thild in five years?

A

I vision the brand to have a successful international role out and gain same success as in Sweden.

Q

Do you have any advice for others who have a dream about becoming an entrepreneur?

A

Work hard, believe in yourself, don’t give up and surround yourself with the best people.

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